Hot Sheet
D
DOVE-2026-009·Received Tue, Apr 28, 2026

Confidence at Camp

IAT
Medium
Medium
Live: Mon, Jun 15, 2026
Musa summary

Self-Esteem Project tie-in: girls heading to summer camp. Long-form social + parent-targeted CTV.

Deliverables & platforms
90s hero film15s cutdownsReddit AMA partnership
Creative thought-starters
  • — Letters from former campers
Source
Dove_CampConfidence_Brief.docxDOCX · 240 KB