All campaigns
ProgramBurger King

SpongeBob LTO

Limited-time BK × SpongeBob drop landing Jul 8. 11 concepts in flight, 4 locked with client. CD wants the final two heroes picked before Friday’s creative review.

Items
5
Approved
0
In production
4
Brief sourceBK-2026-014·IAT · High · LargeOpen intake →

BK + SpongeBob co-branded LTO. Krabby Patty Whopper meal launch with toy collectible. National TV + social, 6-week run, kids + parents primary, lapsed adults secondary.

SpongeBob_LTO_Brief_v3.pdf· PDF
Deliverables30s TV spot6s YouTube bumperIG reels (4)TikTok creator packageIn-store POP
Thought-starters
  • — Bikini Bottom drive-thru takeover
  • — Patrick reviews the meal
creator

Rent a Kid

revisions
creator

Rent a Kid

A deadpan short where an exhausted dad "rents" his neighbor’s kid for 15 minutes to qualify for the Family Meal deal.
Post copy
“A deadpan short where an exhausted dad "rents" his neighbor’s kid for 15 minutes to qualify for the Family Meal deal.”
instagram

The Last Meal

revisions
instagram

The Last Meal

Four stills of parents eating a Whopper in lowlight domestic scenes. Creator-shot, no copy.
Post copy
“Four stills of parents eating a Whopper in lowlight domestic scenes. Creator-shot, no copy.”
tweet

Quiet Menu

revisions
tweet

Quiet Menu

An unlisted BK landing page surfaced only through a codeword in the app. 60s hero + 6 creator reveals.
Post copy
“An unlisted BK landing page surfaced only through a codeword in the app. 60s hero + 6 creator reveals.”
reel

Breakfast Alarm

production
Frame.io · v3
Breakfast Alarm
0:08
0:30
Post copy
Breakfast Alarm
“A 15-second reel: alarm clock rings at 7am, smash-cut to a croissan’wich arriving. Commuter sprints to door, fully awake, smiling.”
A 15-second reel: alarm clock rings at 7am, smash-cut to a croissan’wich arriving. Commuter sprints to door, fully awake, smiling.
tweet

Sponge Math

concept
tweet

Sponge Math

A static tweet diagram: BK Whopper + Krabby Patty = “a sandwich you don’t tell the Plankton in your life about.” Zero copy outside the image.
Post copy
“A static tweet diagram: BK Whopper + Krabby Patty = “a sandwich you don’t tell the Plankton in your life about.” Zero copy outside the image.”